Have you seen the new alpenliebe ad featuring bollywood actress Kajol? It enrages me so much I could hit the person, who thought of this idea, with a cricket bat!
This asinine advertisement depicts Kajol feeding a crocodile or an alligator(really don't know the difference) with an alpenliebe toffee & the poor reptile follows her everywhere because he liked it & wants some more! How ridiculous & ignorant that is! Hasn't anyone who was part of the creative team of this ad ever been to a zoo!
We aren't supposed to feed animals any processed foods. Toffees like Alpenliebe are very high in salt & sugar content which cannot be digested by animals. They can be fatal too!
This advertisement is promoting quite the opposite - " Just feed poor animals some sweet toffees!"
You know how outrageous that is! What if common people actually imitate this? what impact would it have? And children have such impressionable minds, they would think won't it be cool to do a Kajol when next time they visit the zoo?
There already exist people who indulge in such nonsense & we don't need a stupid advertisement to encourage people to do so.
Also plastics can be deathly for animals. What if someone doesn't remove the wrapper off alpenliebe & feeds animals at the zoo?
Most disappointing fact about this whole thing is nobody bothers protesting! People are more interested in moral policing. Remember the Lux cozy ad which was recently banned? Isn't animal rights a good enough moral for the Shiv Sena? Or take Maneka Gandhi for instance! She raised such a hue & cry about using horses for a scene in Rang De Basanti. Is she gone in hibernation now? Or was it just a cheap & desperate way to get publicity just like the Sena. And hello does the PETA exist in India?
I might not know the difference between a alligator & a crocodile. But I do know one thing that this ad is going to have a great impact on the already deteriorating condition of Indian zoos. So start creating awareness about this idiotic ad or even better stop eating alpenliebe till the company pulls off this ad from national television!
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Please read below a response after I lodged a complaint aganist the TVC with The Advertising Standards Council of India.
I think we should also simultaneosly register complaints with TVC creator: McCann-Erickson http://www.mccann.com/
and also with:
Sameer Suneja, head, marketing,
Perfetti Van Melle India
website: http://www.perfettivanmelle.in
email: candy.world@in.pvmgrp.com
Azam
-----------------------------------
Sub: Your complaint to ASCI against the TVC of "Alpenliebe"
Thank you for your concern for Self-Regulation in Advertising.
We are sending you (hard copy) some informative literature on ASCI functions and activities. Meanwhile, please visit our website www.ascionline.org which provides details of the ASCI, our role, functions and responsibilities in the pursuit of Self-Regulation in Advertising in India, in the interest of consumers and as a service to practitioners in Advertising.
ASCI is a voluntary self-regulatory council, registered as a not-for-profit Company under section 25 of the Indian Cos.Act. The sponsors of the ASCI, who are its principal members, are firms of considerable repute within Industry in India, and comprise Advertisers, Media, Ad.Agencies and other Professional /Ancillary services connected with advertising practice. The ASCI is not a Government body, nor does it formulate rules for the public or for the relevant industries.The Purpose and the Mission of the ASCI is spelt out clearly in our literature.
You will appreciate that ASCI is concerned primarily with the pursuit of Self-Regulation in Advertising, in respect of the contents of the advertisements and their observance of the ASCI Code. The specific purpose is to safeguard the interest of the Consumers and Practitioners in Advertising.
In order that we can consider processing this complaint, please provide us the recent particulars of the said TVC - date, time/programme, and channel of telecast.
Please refer to the complaint proforma which is available on our website, which may be filled and send to us by post/courier.
As for your request to stop this advertisement or to put the same on hold, please be informed that as per our procedure, we are not in a position to stop immediately any particular Ad (print or TVC or any other promotional material), unless a decision has been taken on the Ad, and that too only, if the Ad is in contravention of the ASCI Code.
Gualbert I. Pereira, Secretary General
ASCI, 219 Bombay Market, 78 Tardeo Road, Mumbai 400 034
Tel: 23521066. Fax: 23516863 e-mail: asci@vsnl.com
We, at People for Animals, believe in right to every form of life however where we make news and where we don't depends upon the media.
We made news with Rang De Basanti, because it created it was a high profile movie, we don't make news when we fight it out on streets for the bullock on bullock cart, the begging elephant, over worked donkey.
We already have some people following up this ad and fighting it out, what is only different is the laws that govern the ads and movies are different.
It is much easier to act on a movie because the censor board, a government body is involved. While for ads there is no regulatory body. Only a toothless council owned and run by the admakers themselves.
Hi,
Thank you for your great blog. I found it as I was searching for a way to complaint about deceptive advertisements. During my search I have also found another great site, where you can actually complain about ads. Check it out.
You may be interested to book your Advertisement Complaints
Regards
That was a ridiculous thought.plz dont come up again with such useless topics.All what comes in TV is broadcasted with a disclaimer.Secondly you can never feed a crocodile with an alpenlibe.I have tried it and that dosent work.The crocodile would hardly see such a small toffee.one baby croc at the zoo happened to notice my fifth alpenlibe and went close to it and then passed by it.
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